The GetAway 2027 booth in Utrecht: your turnkey stand builder
Leisure
International
The GetAway, the travel trade show previously known as Vakantiebeurs, is held in Utrecht. Next edition: January 7 to 10, 2027, at the Jaarbeurs.
The GetAway: the major Dutch travel event
As part of Dutch Travel Week, Vakantiebeurs will become The GetAway in January 2027, featuring a more experiential format: culture, adventure, gastronomy, and personalized travel tips. Organized by Jaarbeurs, it expects tens of thousands of visitors and hundreds of exhibitors (destinations, cruises, camping, active travel, city trips). The 2026 edition brought together around 30,000 visitors.
The Jaarbeurs in Utrecht: a practical venue in the heart of the Netherlands
The Jaarbeurs is located right next to Utrecht Central Station, the country's main railway hub. Since the Netherlands is part of the European Union, there are no customs formalities or duties to plan for: road transport from our workshops in France remains simple, with delivery slots to be booked for assembly.
Destination or travel stand: our approach
In the middle of crowded aisles, a destination stand must capture interest in a matter of seconds: immersive visuals, materials that evoke the region, clear reception counters, and separate areas for travel advice. We optimize visitor flow as much as the brand image. Discover our lifestyle stand page and our custom-made stands.
Our references for regions and lifestyle
Auvergne-Rhône-Alpes Region: Auvergne-Rhône-Alpes Region stand at SIAE (SIAE sheet). A region showcased to a wide audience, treated like a travel destination.
Interbeaujolais: Interbeaujolais stand at Wine Paris (Wine Paris sheet), promoting a terroir and its expertise through welcoming and wine-tasting areas.
Tips for exhibiting at The GetAway (formerly Vakantiebeurs)
Focus on visual appeal: a strong image and a brief message are enough to stop a visitor in their tracks.
Plan a proper advisory space: visitors come to plan a trip and expect a personalized consultation.
Think about the experience: activities, tastings, or virtual reality extend the time spent on the stand.
Plan ahead for mid-January: winter deliveries require extra transit time buffer.
Frequently Asked Questions about The GetAway (formerly Vakantiebeurs)
When should I start a stand project for Utrecht?
Six to eight months before the opening, meaning from spring onwards for a January edition.
Where and when does the next edition take place?
At the Jaarbeurs in Utrecht, from January 7 to 10, 2027.
Can Expace build a stand in the Netherlands?
Yes. Design and manufacturing in France, transport, assembly, and dismantling in Utrecht, without customs formalities.
Launch your stand project for The GetAway (formerly Vakantiebeurs). Discover also: Horecava, boot Düsseldorf and all our international trade shows.
category :
Travel, tourism and destinations
Location:
Jaarbeurs Utrecht
Date:
Jan 7–10, 2027
Frequency:
Annual
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