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At Profil+, the heavy goods vehicle service network boldly and provocatively displays its colors in the heart of Solutrans Lyon 2026.
Present at Solutrans Lyon 2026, Profil+, a leading national network specialized in the maintenance and repair of industrial and utility vehicles, confirms its positioning as an essential partner for road transport professionals. At this major trade show dedicated to industry players, the brand deploys a quirky, direct, and impactful communication style, perfectly suited to a clientele of hauliers and fleet managers seeking concrete and effective solutions. For Profil+, Solutrans represents a strategic opportunity to strengthen its network's reputation, showcase its services, and assert its differentiating positioning in the face of competition. The stand, custom-designed and built by Expace, dares to present a bold and memorable scenography that breaks radically with the trade show's usual codes.
Place:
Solutrans, Lyon
Date :
2025
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The Profil+ stand at Solutrans Lyon 2026, designed and custom-built by Expace, relies on a dark, contrasted, and deliberately provocative scenography to stand out in the bustling exhibition environment. The main structure, evoking the raw world of industrial workshops and warehouses with its container-style elements and dark cladding, visually anchors the brand in its core business. A large-format LED wall broadcasts the shocking message "Stop changing your tires", directly engaging visitors from the aisles and generating an immediate and memorable hook. The signature Profil+ colors — electric blue and magenta pink — are expressed with intensity on the facades, screens, and signage, creating a strong and recognizable visual identity. The open and lively space naturally attracts a crowd of professional visitors thanks to its bold tone and unique visual energy within the exhibition. This custom event design by Expace demonstrates that a stand can be both a powerful communication tool and a full-fledged brand experience.
The stand in images
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