The Profil+ stand at Solutrans Lyon 2026, designed and custom-built by Expace, relies on a dark, high-contrast, and deliberately provocative scenography to stand out in the bustling exhibition environment. The main structure, evoking the raw world of industrial workshops and warehouses with its container-style elements and dark cladding, visually anchors the brand in its core business. A large-format LED wall broadcasts the shocking message "Stop changing your tires", directly engaging visitors from the aisles and generating an immediate and memorable hook. The signature Profil+ colors — electric blue and magenta pink — are expressed with intensity on the facades, screens, and signage, creating a strong and recognizable visual identity. The space, open and lively, naturally attracts a crowd of professional visitors thanks to its confident tone and unique visual energy within the show. This custom event design by Expace demonstrates that a stand can be both a powerful communication tool and a brand experience in its own right.