Priority reception, contact, exchange... successful bet!
Exhibiting at Franchise Expo Paris is a unique exercise. Aimed at connecting entrepreneurs and retailers with over 450 French and international brands representing 87 sectors of activity, this exhibition intentionally operates without strictly defined business areas: the main objective is therefore to capture the interest of future franchisees. In a prime location, opposite one of the main entrances, Feu Vert had 58 m2, an area open on all 4 sides.
Place:
Salon Franchise Expo Paris
Surface:
58 m2
Date :
2017
To go further
Knowing how to welcome to convince better
Based on a specification sheet and a precise brief, Feu Vert has leveraged its marketing strategy: to set aside the presentation of the product offer widely known to the visitors in favor of welcoming the future franchisee. Taking advantage of a platform without constraints, the Expace team, specialists in stand fabrication, created a friendly, warm space opened in the brand colors of Feu Vert. A true Corporate space to better convince the future franchisee of the soundness of the choice of the brand.
To maintain the advantage of the position of the stand, facing the entrance, it was necessary to exploit the perception of depth. To do this, Expace developed an ingenious contemporary design: breaking the perspectives given by the aisles by playing with brightness on the floor using colors and materials, creating a slightly asymmetrical top, all perfectly aligned with the dynamics of the Feu Vert logo.
The only high-tech equipment: a large touch screen presenting the offers and services of Feu Vert. Without impacting the minimal construction of the back of the stand, storage and cloakroom have been integrated into the furniture specifically created to prioritize the 3 types of reception: low comfort seating, benches for free exchange, classic tables, and chairs.
m2
stand surface
types of seating (low comfort, bench)
large touch panel
