The trucker spirit or the recreated customer universe
Like at every edition of this international trade and transport vehicles fair, Renault Trucks VI has a vast space backed by one side of its hall. This configuration gives it maximum visibility and openness, and offers multiple layout opportunities for the stand. In such a large area, we will gladly talk about space arrangement.
Place:
IAA Salon, Hanover
Surface:
2000m2
Date :
2014
To go further
After the road, a stop at the village
The Expace team, experts in stand manufacturing, proposed to think of the space as a place for a stop at the truckers' village. At the stop, everyone will find their place: welcoming visitors at the trucker café, trying out the driving simulation stations, stopping at the shop, and finally the business reception designed as genuine offices. 300 m2 of private catering receptions on the mezzanine top these loft-style, workshop-like spaces. At the same time, the large visual displays of expansive road scenes bordering the stand invite serenity, security, and the promise of a successful stop.
Both friendly and professional, these spaces form a coherent whole that is highly identified by the high signage defining the stand. Among the 13 new products presented, the "Truck of the Year" received special treatment! Oversized and voluminous award, prime placement at the edge of the stand…
m2
of open stand
m2
private catering mezzanine receptives
new features presented
