When design and buses take the same road
IVECO, a key player in industrial transport, continues to push the boundaries of innovation and performance. During the Autocar Expo trade show, held at Lyon Eurexpo, the company celebrated the upcoming deployment of 80 biomethane-compatible CROSSWAY CNG buses for the Auvergne-Rhône-Alpes Region. This development will allow the region to become the first in France to have a total fleet of 400 NGV coaches, 200 of which are powered by biomethane.
For this event, Expace had the opportunity to design the IVECO stand, a project that reflects the company's dynamism and its forward-looking vision. By creating a welcoming and functional space, Expace helped to strengthen IVECO's presence at the trade show and promote its new environmentally friendly transport solutions.
A stand to celebrate
The IVECO BUS stand is deployed in a sleek and modern space within the show. It is set up on a light parquet floor, contrasting with the main aisle of the show which is covered in a turquoise coating.
The most imposing element of the stand is a hydrogen bus ("H2" visible on the side), white in color with blue elements, which is exhibited on the right side. This modern vehicle features an aerodynamic design with large glass surfaces and appears to be the centerpiece of the exhibition.
On the left of the stand, there is a "VR EXPERIENCE" space highlighting a virtual reality experience, with a large screen integrated into a structure in blue and black colors, also marked with the IVECO BUS logo. This area is completed by a few comfortable seats and a small white coffee table.
Between these two main areas are high white tables that serve as discussion points.
The entire stand uses a consistent color palette - mainly white, blue, and black - reflecting the visual identity of IVECO BUS, thereby creating a professional and technological environment suitable for presenting innovative transport solutions.
Place:
Coach, Lyon
Date :
2024
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The stand in images
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