Hyundai
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At Hyundai, hydrogen and electric mobility for heavy-duty transport stands out as an obvious choice at the heart of Solutrans Lyon 2026.
Present at Solutrans Lyon 2026, Hyundai confirms its ambition to be a leader in sustainable mobility in the heavy transport sector. Under the banner of Hyundai Hydrogen Mobility, the Korean brand is deploying its vision of decarbonized road transport at this key trade show, centered around its hydrogen and electric solutions for heavy-duty vehicles. Facing an audience of hauliers, logistics operators, and public decision-makers, Hyundai demonstrates the industrial maturity of its technologies and the relevance of its offering to meet the sector's energy transition challenges. The stand, custom-designed and built by Expace, powerfully and coherently reflects the brand's avant-garde and premium positioning in this rapidly transforming market.
Place:
Solutrans, Lyon
Date :
2025
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The Hyundai stand at Solutrans Lyon 2026, designed and custom-built by Expace, deploys a remarkably mastered bipolar scenography. The outdoor exhibition space, open and spectacular, is structured around a large curved LED screen broadcasting Hyundai Hydrogen Mobility content and a dynamic presentation of the vehicles on a white floor, framed by plants and blue and white modular structures with luminous accents. This zone, visible from the show aisles, forcefully asserts the brand's technological and environmental positioning. In deliberate contrast, the indoor lounge area adopts a warm and contemporary aesthetic: light parquet flooring, a natural stone wall, organic round wood furniture, and enveloping armchairs, all bathed in soft, subdued light. This haven of calm and elegance invites in-depth discussions in a premium and differentiating setting. The duality between the technological ambition of the product zone and the serenity of the reception space perfectly reflects the Hyundai philosophy: an innovative brand that also places humans at the heart of its experience. This event layout designed by Expace fully succeeds in embodying both dimensions of the brand.
The stand in images
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