The Hyundai stand at Solutrans Lyon 2026, designed and custom-built by Expace, deploys a remarkably mastered bipolar scenography. The outdoor exhibition space, open and spectacular, is structured around a large curved LED screen broadcasting Hyundai Hydrogen Mobility content and a dynamic presentation of vehicles on a white floor, framed by plants and blue and white modular structures with bright accents. This area, visible from the aisles of the show, asserts the brand's technological and environmental positioning with impact. In a deliberate contrast, the indoor lounge space adopts a warm and contemporary aesthetic: light parquet flooring, natural stone wall, organic round wood furniture and enveloping armchairs, all bathed in soft, filtered light. This haven of calm and elegance invites in-depth discussions in a premium and differentiating setting. The duality between the technological ambition of the product area and the serenity of the reception space perfectly reflects the Hyundai philosophy: an innovative brand that also places humans at the heart of its experience. This event layout signed by Expace fully succeeds in embodying the two dimensions of the brand.