The Ford Trucks stand at Solutrans Lyon 2026, designed and custom-built by Expace, is structured around two complementary environments that make up a complete and memorable visitor experience. The main exhibition space, characterized by a bright blue floor with geometric V-shaped markings, showcases the Ford Trucks heavy vehicles with an deliberate theatricality, creating a natural visual corridor that guides and draws the eye from the show aisles. The exhibited vehicles, positioned facing each other, fully occupy the space and immediately assert the industrial power of the range. In striking contrast, the indoor lounge area adopts a high-end mountain chalet aesthetic: exposed wooden framework, larch paneling, warm dim lighting, and comfortable dark fabric furniture. This intimate and premium setting provides an ideal framework for business meetings and technical discussions with customers and prospects. The duality between the displayed robustness of the vehicles on exhibition and the warm refinement of the reception area perfectly reflects Ford Trucks' positioning: a powerful brand that also knows how to welcome with elegance. This signature event layout by Expace accurately translates the two facets of the brand.