An anniversary worthy of Mercedes-Benz Trucks' history

For the 130th anniversary of the invention of the truck, we had to mark the occasion. In 1896, Gottlieb Daimler drove the first motorized truck in history. One hundred and thirty years later, Mercedes-Benz Trucks France chose to bring its network and customers together around the same story: where the truck comes from, and above all where it is going.

The stakes of this corporate event therefore went beyond commemoration. It was about retracing an industrial epic and opening up the conversation on future perspectives — engines, services, on-board technologies — in an immersive format where the product is experienced rather than just looked at. An objective that called for a venue matching the ambition.

Transpolis: 130 hectares of playground for an outdoor event

Located in Saint-Maurice-de-Rémens, less than an hour from Lyon, Transpolis is a unique testing center in Europe: 130 hectares, a full-scale laboratory city, 12 km of streets, road, highway and off-road tracks, and technical halls. A setting tailor-made for driving heavy goods vehicles in front of an audience — and a real outdoor event space design challenge.

Dressing an industrial site in a brand's colors

Expace dressed the entire site in the Mercedes-Benz colors: event signage, visitor route marking, dressing of workshop areas, branding of reception and catering spaces, and vehicle staging. Every touchpoint was designed so that a technical site would become, in just a few days, a coherent and legible brand environment.

The world of trucks: a field we know by heart

Dressing a site for a heavy goods vehicle brand cannot be improvised. The constraints are specific: extraordinary dimensions, turning radiuses, load-bearing floors, staging of 40-ton vehicles, safety of dynamic demonstrations, and highlighting the cabin as a living space as much as a workspace.

Expace has been speaking this language for years. We support Renault Trucks, Hyundai Trucks and Ford Trucks on their stands, showrooms, product launches and event operations. This knowledge of the industrial vehicle sector allows us to arrive at a project already understanding the business challenges of our interlocutors — and to focus project time on creation rather than product discovery.

From 3D design to production and on-site assembly, our teams handle the entire chain, both in France and internationally.