Silhouettes, not clothing racks.
Groupe Servi is a uniform design house: from occupational audits to on-site deployment, it translates a brand's identity into a sartorial signature and dresses the teams of luxury palaces, hotels, clubs, and restaurants — from PSG to Le Bristol, from Raffles to Fairmont, from Mandarin Oriental to Byblos. For EquipHotel 2026, at Paris Expo Porte de Versailles, Groupe Servi entrusted Expace with the design and production of its custom-built stand.
In a hall where hundreds of exhibitors sell furniture, tableware, and machinery, uniforms do not plead their own case: a garment on a hanger shows nothing. Hence the design choice: not to display racks, but silhouettes. Six mannequins, six outfits, six professions — a checked jacket, a white suit belted in gold, a tuxedo, service attire. Visitors do not look at a jacket sitting on a rack; they see the outfit worn, and understand in three seconds what would have taken a catalog to explain.
Above it all, a suspended circular sign, white stretch fabric on a structural ring fitted with around twenty spotlights: the logo is readable from one end of the aisle to the other, long before the stand itself comes into view, rotating 360° to carry the brand's promise — The uniform, the signature of your identity. Below, the space unfolds in three chapters. The rounded, white lacquered reception desk, placed at the corner entrance on its round blue rug. Along the facade, the full-height light wall — a backlit silk drape — and, on the reverse of the same volume against a midnight blue background, the seven steps of the method, from audit & consulting to inventory management, each titled above its pictogram. In the center and at the back of the stand, wooden podiums, the slatted partition reference wall with its screen and interactive kiosk, and the Fashion Room, where materials and finishes can be examined up close.
The rest is reflected in the palette: deep midnight blue, gold, light wood, lacquered white, parquet flooring contrasting with the trade show's green carpet, and potted olive trees softening the corners. Nothing ostentatious, everything refined — at an equipment trade show, it is the sobriety of the decor that highlights the silhouettes.
Design, workshop manufacturing, transport to the Porte de Versailles, assembly and dismantling on site: a single point of contact across the entire chain, just as with all our Art de Vivre stands.
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Place:
Paris Expo Porte de Versailles
Date :
2026
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