Water treatment is an invisible business: you see neither the avoided limescale nor the boiler that lasts ten years longer. In aisles where every exhibitor advertises performance, the stand must make this promise readable in a matter of seconds — and, at BWT, this starts with color.

Pink as a landmark
The signature pink, fluid lines reminiscent of the movement of water, contemporary materials and sophisticated lighting: the stand's architecture can be seen from afar in the perspective of the hall and guides the visitor along a simple path, without them having to search for the entrance.

Demonstrate on one side, discuss on the other
The layout separates two uses. At the front, product demonstration areas where filtration and treatment solutions are handled. Set back, more intimate meeting spaces where sales teams take the time to talk about specifications, volumes and maintenance with HVAC professionals.

This is not our first collaboration with the group: we also designed their stand at the Paris Coffee Show and at the Piscine Globale exhibition. Interclima returns to Porte de Versailles in 2028: let's talk about your project.