In a hall where hundreds of exhibitors are selling ovens, bedding, and furniture, a digital agency has nothing to place on a pedestal: data, AI, and an e-commerce platform cannot be physically displayed. Hence the design choice: showcase screens and names rather than products. Four interactive kiosks, a video wall, and two grids of client references covering the full height of the totems. Visitors don’t have to guess what the agency does—they see the roster of brands that have already chosen them, and the rest is discussed seated.

Above the setup, two double-sided suspended lightbox signs, supported by the technical truss: charcoal grey for Api & You, red for SecretBox, each underscored by a continuous line of light. Both logos can be read from one end of the aisle to the other, well before the booth itself comes into view, and each carries its own promise—Develop your brand, Grow your revenue. Below, the space unfolds in three stages. Full-height corner totems, framed like paintings, featuring their signature and a wall of logos. Along the red partition, the large-format screen set in its backlit niche and the reception counter with an integrated LED strip. In the center, angled interactive kiosks, lined with yellow on the inside, and the lounge—round seating, fuchsia cushions, low tables—where demonstrations take place seated.

The rest lies in the color palette: matte charcoal, burgundy red, golden yellow lining, black carpet, and ribbons of light running beneath each piece of furniture that make the structures appear to float above the floor. Nothing ostentatious, everything in contrast—in a trade show overwhelmed with color, controlled darkness is what makes the screens stand out.

Design, workshop manufacturing, transport to Porte de Versailles, on-site assembly, and dismantling: a single point of contact across the entire chain, just like for all of our Energy & IT trade show booths.

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