Digital technology in the service of customer experience
As part of its marketing operations, Somfy has decided to animate its GSS (Leroy Merlin, Castorama, etc.) sales spaces and present its ranges of home automation products. In collaboration with our partner VENDREDI 4, we co-designed interactive totems in the shape of giant smartphones. By interacting with these totems, customers discover and experience the concept of the connected home and the SOMFY home automation offering through an immersive and interactive universe. This new trend adopted by retail provides the best experience for the customer.
Location:
In GMS and GSS
Date:
2018
To go further
A strong collaborative framework
This type of project once again demonstrates Expace's ability to adapt to its clients' needs. For SOMFY, our contribution was organized around the following key areas: the creation of the concept, global artistic direction, co-writing the architecture of the digital tool, UX study of the interface and its graphic creation, creation, modeling, and 3D animation of a mascot, design – manufacturing of custom furniture, and the development programming of the digital solution.
In terms of service, our team designed a specific case intended for the transport of each totem, delivered it, and then installed it at the client's point of sale… In short, a turnkey TOTEMS solution !
The showroom in pictures
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