Diving (without a mask) into the world of the manufacturer
Expace collaborated with Renault Trucks to design, manufacture, and install the Renault Trucks Square, an exceptional showroom located on the brand's historic site in Saint-Priest, near Lyon. With an area of 1,200 m², this space can host more than 100 visitors and showcases a dozen iconic vehicles, highlighting the expertise and innovation of Renault Trucks.
Location:
Saint-Priest
Surface:
1200 m²
Date:
2020
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An immersive showroom at the heart of Renault Trucks' history
From the entrance, the showroom immerses visitors in more than 120 years of history, thanks to models tracing the evolution of trucks, from Berliet models to the technological advancements of the Optifuel Lab 2, a true mobile laboratory dedicated to reducing fuel consumption. Every element has been designed by Expace to reflect the brand's values and offer a unique immersive experience.
This showroom, available for the distribution network or internal teams, is a strategic tool for Renault Trucks. “The Renault Trucks Square highlights our colors and values in a warm environment, where our visitors can immerse themselves in our universe,” explains Catherine Bach, director of communications at Renault Trucks.
m²
of showroom floor
visitors can be welcomed at the same time
The showroom in pictures
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