ISPO Shanghai 2027 stand in Shanghai: your turnkey booth builder
Leisure
International
ISPO Shanghai is the Asian meeting point for sports, outdoor, and sports lifestyle. Next edition: July 2027 in Shanghai (dates and venue to be confirmed; the 2026 edition took place from July 3 to 5 at the Shanghai New International Expo Centre).
ISPO Shanghai: the showcase for sports in Asia-Pacific
The Asian version of the Munich trade show ISPO, ISPO Shanghai is organized by Messe München. It brings together sportswear brands, outdoor equipment, mountain sports, fitness, and lifestyle trends, in front of Chinese and Asian distributors and buyers. The 2027 figures (exhibitors, visitors) are to be confirmed with the organizer.
Shanghai and the SNIEC: logistics and import in China
The Shanghai New International Expo Centre, located in the Pudong district, is connected to the Shanghai metro and Pudong International Airport. Exhibiting in China requires a temporary import of equipment: detailed packing lists, customs clearance times, and early booking of delivery slots. Our Hong Kong office coordinates these operations with our French teams.
Sports and outdoor stands: our approach
A sports brand must be touched and tried: handlable products, a scenography that tells the story of usage, meeting spaces for distributors, and a strong visual identity in a highly competitive hall. We design modular, lightweight, and reusable stands to offset transport costs to Asia. Consult our lifestyle stand page and our custom-built stands.
Our references in outdoor and leisure
Opinel: Opinel stand at Maison&Objet 2026 (sheet Maison & Objet). An outdoor and lifestyle brand whose product universe aligns with the great outdoors.
Kokido: Kokido stand at Piscine Globale (sheet Piscine globale). A stand featuring leisure products to be demonstrated, just like at ISPO.
Tips for exhibiting at ISPO Shanghai
Target your distributors: define in advance the Chinese and Asian buyers you wish to meet and schedule appointments.
Anticipate Chinese customs: prepare packing lists, declared value, and customs clearance times before installation.
Care for your Chinese materials: bilingual catalogs, product sheets, and signage facilitate communication.
Opt for a modular stand: reusable at other Asian trade shows, it makes the shipping costs worthwhile.
Frequently asked questions about ISPO Shanghai
When should I start a stand project for Shanghai?
Ten to twelve months before the opening to incorporate design, validation, and international logistics.
Where and when will the next edition take place?
In July 2027 in Shanghai, likely at the SNIEC as in 2026 (dates and venue to be confirmed).
Can Expace build a stand in China?
Yes. Design and manufacturing in France, transport, and installation coordination in Shanghai via our Hong Kong office.
Launch your stand project for ISPO Shanghai. Discover also: China Cycle, EUROBIKE and all our international trade shows.
category :
Sport, outdoor and lifestyle
Location:
Shanghai New International Expo Centre (SNIEC) (to be confirmed)
Date:
Jul. 2027 (TBC)
Frequency:
Annual
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Exhibit at this trade show with Expace
Are you exhibiting at this trade show? We design, manufacture, and assemble your booth — custom-made, modular, or reusable from one edition to the next — in our 6,000 m² workshop in the Lyon region, with a Paris-area team for Parisian shows. You handle the messaging and the invitations; we take care of the technical specifications, logistics, assembly, and storage.
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