FITUR 2027 stand in Madrid: your turnkey stand builder
Leisure
International
FITUR is the major global tourism event in Madrid. Next edition: January 20 to 24, 2027, at IFEMA Madrid, with Puerto Rico as the partner country.
FITUR: the platform for inbound and outbound tourism
FITUR brings together destinations, companies, hotels, tour operators, tourism boards, and travel technologies. It stands as the industry benchmark for international markets, both inbound and outbound. The 2026 edition brought together more than 10,000 exhibitors from 161 countries, around 155,000 professionals, and 100,000 general public visitors.
Organized by IFEMA Madrid, the exhibition alternates between professional days and opening to the general public over the weekend: a stand must therefore cater to two audiences with different expectations.
IFEMA Madrid: an eleven-hall exhibition center near the airport
IFEMA Madrid, close to Barajas Airport, is served by the metro. FITUR occupies eleven halls and attracts a heavy flow of visitors: location, height, and signage are key to being noticed.
Since Spain is in the European Union, transport from France involves no customs formalities. Allow two to three days by road from our workshops.
Destination and tourism stands: our approach
A destination stand must inspire: immersive atmospheres, large visuals, tasting or activity areas for the public, and closed meeting rooms for professional days. Visit our agrifood, wine, and lifestyle stand and our custom-built stands pages. We design stands that tell the story of a region and facilitate business meetings.
Our institutional credentials and experience in Spain
Auvergne-Rhône-Alpes Region and CCI Lyon: collective stand of the Auvergne-Rhône-Alpes Region and CCI Lyon at SIAE. A regional stand that highlights multiple key players, just like destinations do at FITUR.
Azura Atlantics: Azura Atlantics stand at Seafood in Barcelona (project sheet Seafood Expo Global). Experience in exhibition building in Spain.
Tips for exhibiting at FITUR
Think about two audiences: plan an open reception area for the general public and private spaces for business meetings.
Nurture the identity of the destination: materials, colors, and imagery should evoke a specific place.
Bring the stand to life: tastings, demonstrations, or virtual reality keep visitors engaged.
Book early: the best spots are taken as soon as registration opens.
Frequently Asked Questions about FITUR
When should I start a stand project for Madrid?
Eight to ten months before the opening, as destination stands require careful scenographic work.
Where and when does the next edition take place?
At IFEMA Madrid, from January 20 to 24, 2027.
Can Expace build a stand in Spain?
Yes. Design and manufacturing in France, transport and assembly in Madrid, with no customs formalities.
Launch your stand project for FITUR. Discover also: Equiphotel, Seafood Expo Global, and all our international trade shows.
category :
Tourism, travel and destinations
Location:
IFEMA Madrid
Date:
Jan 20–24, 2027
Frequency:
Annual
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Exhibit at this trade show with Expace
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