China Sport Show 2027 Stand in Chengdu: your turn-key stand builder
Leisure
International
China Sport Show brings together equipment manufacturers, infrastructure players, and sports service providers in Chengdu. Next edition: May 13 to 16, 2027, at the Western China International Expo City.
China Sport Show: the entire Chinese sports industry chain
The exhibition is organized into two complementary sections: one dedicated to professional infrastructure and equipment (Asia Pacific Sports Infrastructure & Facilities), the other to sports consumption and services, featuring consumer products, training, and tourism. It notably covers tennis, pickleball, badminton, and table tennis.
Organized by the China Sporting Goods Federation, it is aimed at manufacturers, distributors, and equipment managers. The figures for the next edition are to be confirmed with the organizer.
Chengdu and the Western China International Expo City: access to Western China
Chengdu is one of the major metropolises in Western China and a dynamic consumer market for leisure and sports. The Western China International Expo City hosts major international exhibitions.
China imposes temporary import regulations on exhibition equipment, requiring detailed packing lists and customs clearance times. Shipping from France must be planned several months in advance.
Sports and leisure stands: how we work
At a sports show, the stand must make visitors want to touch and try: products in real-use situations, demonstration zones, and isolated meeting spaces to negotiate with distributors. Brand readability and modular layout are key, as visitor flows are dense.
Visit our lifestyle and leisure stands and our custom-made stands pages. Our Hong Kong office coordinates our projects in China.
Our references in sports and leisure
Orange: Orange Top 14 stand in Marseille, a professional sports universe where the brand must remain clear and unifying.
Kokido: Kokido stand at Piscine Globale (profile Piscine globale), an aquatic leisure equipment brand, comparable in terms of product demonstration challenges.
Tips for exhibiting at China Sport Show
Choose your section: professional infrastructure or sports consumption: the positioning of the stand is not the same.
Anticipate Chinese customs: detailed packing lists and clearance delays must be integrated into the timeline.
Provide materials in Chinese: bilingual documentation and a Chinese-speaking representative on the stand.
Focus on demonstration: a product test area attracts more than a simple display.
Frequently asked questions about China Sport Show
When should I start a stand project for Chengdu?
Eight to ten months before the opening, to allow time for design, validation, and international logistics.
Where and when does the next edition take place?
At the Western China International Expo City in Chengdu, from May 13 to 16, 2027.
Can Expace build a stand in China?
Yes. Design and fabrication in France, shipping, and coordination of the assembly in Chengdu via our Hong Kong office.
Launch your stand project for China Sport Show. Discover also: FIBO, China Cycle, and all our international trade shows.
category :
Sports, leisure and service facilities
Location:
Western China International Expo City
Date:
May 13–16, 2027
Frequency:
Annual
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