The ZimVie booth at the ADF 2025 congress stands out as an extraordinary achievement, combining architectural refinement with communicative efficiency, all custom-designed and executed by Expace. The structure, conceived as a closed, premium space, is built around a monumental central column clad in vertical wooden slats on a navy blue background, where the ZimVie logo, backlit in electric blue, creates an instantly identifiable focal point from the aisles. Inside, three distinct product worlds — Implants, Biomaterials, and Digital Solutions — are embodied by round counters and an organic wave-shaped wall frieze, carrying product medallions and visuals in a fluid narrative progression. The light wood slats running along all the walls bring a natural and high-end warmth, contrasting with touches of navy blue and the parquet floor. A bright purple LED neon on the floor delineates the central area, while the recessed false ceiling with soft lighting enhances the premium and intimate atmosphere of the booth. The side panel The Original. The Eternal First traces the history of the Encode® system with a neat and striking layout. This event setup by Expace transcends the exhibition space to offer a true brand experience for healthcare professionals.