Welcome, exchange, adopt...
For this type of B2B event welcoming healthcare professionals at the Palais des Congrès in Paris (Francophone Days of Hepato-Gastroenterology & Digestive Oncology), Merck chose to install a mobile, transferable, and reusable solution in various exhibition situations.
In fact, Merck ensures around fifteen such events: the need for adaptable solutions! The main objective of this system is to offer a calming and confidential welcome to these healthcare professionals.
Place:
JFHOD Salon Paris
Surface:
59m2
Date :
2017
To go further
A new universe to translate
Away from the usual codes of the pharmaceutical and biotech industry, Merck has revamped its logo and graphic charter by asking our team to propose combinable modules. Our designers focused on the cell and adapted the pattern using the colors available in the charter. Presently, we retain impactful elements: the cell, the color, and… the M of Merck.
In angle, in length, mobile solutions adapt… With a height limited to 3 m to place a sign, the angle is utilized: it receives the 2 custom-made bank-bar elements to form… the M of Merck. A clever and quite simple realization completed with standard and contemporary furniture.
