The WEG stand at Pollutec 2025 immediately strikes visitors with its visual power and open architecture, designed and built by Expace. An imposing high-level fascia — combining clean typography, a monumental logo, and an LED light panel on the ceiling — ensures immediate brand identification throughout the aisle. At the center of the stand, a WEG industrial motor is showcased on a glass podium backlit in blue, a true centerpiece that catches the eye and embodies the brand's technical expertise. On either side, large LED screens broadcast immersive content — industrial applications, solar solutions, brand world — creating a dynamic and technological atmosphere. The blue WEGmotion Drives panel positioned at the entrance of the stand offers immediate product readability, while the central part in light wood and vertical slats brings warmth and contrast to the highly technical world of the brand. The lounge area with high tables and wooden stools invites visitors to stop and engage in conversation in a professional and welcoming setting. This custom-made layout by Expace accurately reflects the values of performance, innovation, and sustainability championed by WEG.