The SARP Veolia booth at the UMOP 2025 trade show stands out with a narrative and immersive scenography, entirely designed and produced by Expace. The most striking element is undoubtedly the life-size blue piping structure that spans the space both overhead and on the ground, transforming the booth into a real-life staging of the sanitation network. This spectacular installation — embellished with small, humorous details like rats perched on the pipes — creates a unique visual identity that is instantly recognizable from the aisle. At the back of the booth, two large-format visuals immerse the visitor in the underground world of SARP: an illuminated sanitation tunnel and a technician on duty, recalling the core business of the brand. The central grey totem presents SARP Veolia's key commitments to local authorities, while the red and grey podiums structure the reception area. The sleek furniture — high tables and white chrome chairs — contrasts elegantly with the raw and technical world of the scenography. This custom-made design by Expace succeeds in making a behind-the-scenes profession visible and desirable, with remarkable narrative efficiency and memorable impact.