IBS is not a hardware trade show: it is a data trade show. Visitors—operators, design offices, real estate managers—do not come to see a machine, they come to understand how a building portfolio is managed, measured, and decarbonized. The design approach stems directly from this: not aligning equipment, but making visible what usually happens in a technical room and on a dashboard.

The high-rise overhead sign serves the first function: in the dense aisles of the Porte de Versailles halls, the logo must be legible well before distinguishing the booth itself. Below, the space is organized in sequence. A reception desk opens onto the main aisle, followed by the line of demonstration screens—supervision, consumption readings, regulation scenarios—each labeled above its station. And at the back, a meeting area, insulated from the noise, for the appointments that are always booked on the second day.

The palette plays with controlled contrast: understated surfaces, light wood for warmth, and light focused on the interfaces. At a trade show where everyone displays screens, it is the controlled darkness around them that brings them to the fore.

The constraint at Porte de Versailles is the schedule: short assembly times, shared access, imposed time slots. The entire structure was therefore pre-assembled in the workshop, delivered ready to install, and designed to be disassembled for use in future editions.

Design, workshop fabrication, transport to Paris, on-site assembly and dismantling: a single point of contact across the entire chain, both in France and internationally, as with all of our Energy & NICT booths.

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