At Bouygues, the vision of an ambitious and human real estate is powerfully expressed at the heart of the SIMI 2025 Paris exhibition.
Present at the SIMI 2025 exhibition, the Bouygues Group, a major player in construction, real estate, and services in France and internationally, deploys all the strength and diversity of its activities at this key event for professional real estate. In front of an audience of investors, developers, local authorities, and institutional partners, the group asserts its capacity to design and deliver complex, sustainable projects with a strong territorial impact. For Bouygues, the SIMI represents a benchmark platform to strengthen its strategic partnerships and embody its positioning as a leader in responsible urban transformation. The stand, custom-designed and built by Expace, provides a setting that matches the group's stature, combining premium hospitality with impactful brand communication.
The Bouygues Group stand at the SIMI 2025 exhibition, designed and custom-built by Expace, stands out with its open, generous, and distinctively branded scenography. The color palette — bright orange and white — energetically and modernly reflects the group's corporate identity, ensuring maximum visibility within the bustling exhibition environment. The structure, centered around a suspended central banner displaying the brand signage up high, naturally guides visitors through the stand's various functional areas. The lounge area, crafted with particular care, features designer furniture combining round armchairs, ottomans, and coffee tables on light wood flooring, creating a warm atmosphere conducive to strategic discussions with partners and decision-makers. Large-format screens integrated into the structures showcase the group's projects and achievements, while real estate visuals highlight Bouygues' portfolio and regional ambitions. The smooth circulation between exhibition zones and meeting spaces facilitates welcoming and guiding visitors throughout the event. This custom-made event setup by Expace consistently and impactfully reflects the premium positioning and international stature of the Bouygues Group.
Place:
SIMI, Paris
Date :
2025
Need a booth?
The stand in images
See more stands
