Azura cultivated its image with Expace at Fruit Logistica
Fruit Logistica, organized in Berlin, is the leading international trade fair for fresh fruit and vegetable professionals, bringing together producers, distributors and buyers from all over the world every year.
For this 2025 edition, Azura, a major player in the production and marketing of fruit and vegetables, called on Expace to design a stand worthy of its international influence.
The objective: to highlight its CSR commitment, agricultural expertise and premium positioning, while offering space for discussion and conviviality.
A natural and refined setting
The Azura stand stood out with an immersive plant scenography, blending natural materials, wooden touches, and luminous structures. The brand's universe was transcribed with finesse: impactful product visuals, a play of textures and colors evoking freshness and quality.
The spaces were designed to encourage meetings: lounge area, presentation zones, gourmet counters… each element contributed to a seamless and warm visitor experience.
A stand in the image of Azura: committed, elegant, and deeply human.
Place:
Fruit Logistica, Berlin
Date :
2025
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