In a hall where hundreds of exhibitors are all selling fruit and vegetables, the best argument remains the product itself. Hence the approach: not to build a stand, but a stall. A real one, with its sloping shelves, its light-colored wood, its punnets lined up within reach and its awning that sets the tone — Taste it, love it, repeat. Visitors do not look at a closed shop window: they help themselves, they taste, they leave with the flavor in their memory rather than with a brochure.

Above the whole setup, a large hanging sign in light wood, encircled by a light strip, features the sun logo on its four sides and signals the stand from one end of the aisle to the other. Below, the space is divided into three sections. The stall, on the right, for tasting and direct contact. A kiosk, on the left, entirely decorated with visuals of new products — the Golden Pop yellow tomato, the Intense range — with its graphic canopy acting as a poster: the year's launches are visible even before you step onto the green carpet. In the center and at the back, a signed green wall, punctuated with tomato motifs, houses the meeting table and stools where listings are negotiated.

The rest is down to the color palette: light wood, leaf green, sunny yellow, warm light, and a wooden floor laid as an island in the middle of a green border that defines the brand's territory. Nothing sophisticated, everything appetizing — freshness is communicated better through wood and light than through words.

Design, workshop manufacturing, transport to Madrid, assembly and disassembly at the IFEMA exhibition center: a single point of contact across the entire chain, in France as well as internationally, as with all of our Art de vivre stands. We have been supporting Azura for several trade shows: see also the Azura stand and Azura at Logistica. A trade show to prepare? Contact us