The Abbott booth at JESFC 2026, designed and custom-built by Expace, stands out with its bold and chromatically striking scenography, playing on an intense gradient between deep navy blue and vibrant magenta pink that flows throughout the entire space. The main product wall, structured with driftwood shelves on a two-tone background, discreetly presents the medical devices of the range in a setting that is both clean and high-impact, accompanied by the signature Experience Creating the Future in white letters. A large-format LED screen at the center of the booth continuously broadcasts Abbott's scientific content — SH, CRT, HF ranges — in the form of dynamic iconographic visuals on a pink background, creating a bright and attractive focal point. The lounge area, delimited by a green pergola with hanging plants, offers a pink bench seating area adorned with blue cushions, poufs, and small side tables, providing an intimate and premium setting for exchanges between healthcare professionals. A program totem outside the booth, dressed in Abbott colors, presents the congress's scientific program and reinforces the brand's presence beyond the perimeter of the booth. The light wood parquet flooring and the controlled height of the structure give the entire setup a natural and accessible elegance. This custom event design by Expace perfectly succeeds in combining a cutting-edge medical world with a premium and memorable visitor experience.