At Inter Beaujolais, the richness and diversity of Beaujolais wines are expressed with generosity and character at the heart of Wine Paris 2026.
Present at Wine Paris 2026, the leading international trade show dedicated to wines and spirits, Inter Beaujolais, the interprofessional organization representing all stakeholders in the Beaujolais wine industry, asserts the vitality and ambition of a vineyard that never ceases to reinvent itself. On this global showcase, the territorial brand displays the diversity of its appellations — from Beaujolais Villages to crus such as Morgon or Fleurie — to an international audience of buyers, importers, sommeliers, and specialized journalists. Wine Paris represents a strategic opportunity for Inter Beaujolais to promote the contemporary and premium image of the vineyard, to win over new markets, and to strengthen the international reputation of an exceptional territory. The stand, custom-designed and built by Expace, offers an authentic, warm, and visually evocative setting, worthy of the strong identity of Beaujolais.
The Inter Beaujolais stand at Wine Paris 2026, designed and custom-built by Expace, deploys an immersive and terroir-focused scenography that instantly plunges visitors into the world of the Beaujolais vineyards. Large, wide-format photographic visuals — landscapes of golden vines, hills, and picturesque villages — dress the facades and create an immediate change of scenery in the heart of the Parisian trade show. The generous and open structure is built around several tasting and discussion areas, with a main counter in light natural wood that invites discovery of the cuvées. The use of raw wood, barrels, and natural materials throughout the scenography reinforces the brand's territorial authenticity and anchors the stand in a contemporary and refined wine-growing aesthetic. Clear and elegant signage guides visitors through the different appellations, while warm lighting amplifies the friendly and festive atmosphere characteristic of Beaujolais culture. This custom-made event layout by Expace successfully combines territorial pride, modern winemaking, and authentic hospitality to offer Inter Beaujolais a memorable and radiant trade show presence.
Place:
Wine Paris
Surface:
318m²
Date :
2026
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