At BWT, innovation for more sustainable water treatment takes on its full meaning at the heart of Pollutec 2025.
Present at Pollutec 2025, BWT – Best Water Technology – confirms its status as the European benchmark in the field of industrial and environmental water treatment. At this key trade show dedicated to ecological solutions and resource management, BWT highlights its expertise in disinfection, electrodeionization, and in-situ biocide technologies. Through this presence, the brand reaffirms its commitment to ultrapure, responsible, and sustainable water, in line with current environmental challenges. The stand, designed and built by Expace, is fully aligned with an ambitious event communication approach, serving a brand that places innovation at the heart of every solution.
The BWT stand at Pollutec 2025 stands out with an open and dynamic scenography, structured around several complementary functional zones. Life-size technical equipment — including the BWT ECO-MX in-situ biocide generator and the next-generation electrodeionization system — are showcased on illuminated podiums with pink and white accents, immediately capturing the attention of visitors. A large LED screen at the back of the stand broadcasts the brand's key messages, reinforcing the visual impact and readability of the innovations presented. Discussion areas, equipped with high tables and designer chairs, facilitate technical discussions in a welcoming and professional environment. The parquet flooring and touches of greenery bring a natural warmth that contrasts with the technical nature of the products on display. This custom-made design, by Expace, ensures a consistent, fluid, and memorable brand experience throughout the visitor journey.
Place:
Pollutec, Lyon
Date :
2025
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