Two brands on a single booth is, first and foremost, a legibility issue: if each defends its own logo, visitors remember neither. Hence the design choice — a single sign, the two logos side by side, identically repeated on all four sides. Whichever way you walk down the aisle, you see the same thing.

Above it all, a suspended white, four-sided lightbox, featuring a backlit orange underside that casts a sheet of color over the entire booth: in a hall where competitors stick to blue and white, it is this warm block of color that catches the eye from afar. Below, the space unfolds in three stages. The polished concrete reception counter, located at the corner entrance, with its under-counter strip lighting. The content zone — the Fécamp offshore wind farm playing on a loop on a large screen, a framed photo of a gravity-based foundation under construction, and graphic totems mounted on a black tubular steel frame: OO-Star Floating Foundations and The Future of Offshore Maintenance. At the back, set back from the aisle, the meeting area with a terracotta rug, round table, and wooden chairs.

The rest lies in the palette: light wood, polished concrete, brass, black steel, and greenery. A construction site and dockside vocabulary rather than a trade show one — consistent with what these two brands actually build offshore. The storage room is built-in behind the wooden partition with a flush door: not a single square meter wasted on a booth of this size.

Design, workshop fabrication, transport to Hamburg, assembly and dismantling at the Messe exhibition center: a single point of contact across the entire chain, in France as well as internationally, just like for all our Energy & NICT booths.

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