The art of taste, the essence of umami
Ajinomoto is an essential culinary player, honoring umami through solutions tailored to food service professionals. Thanks to its expertise, Ajinomoto supports chefs and manufacturers with high-quality ingredients, combining authenticity, convenience, and taste excellence.
On the occasion of Sirha Lyon, Ajinomoto trusted Expace to design a stand reflecting its expertise, an immersion into the world of Japanese cuisine and umami flavors.
Place:
Sirha, Lyon
Surface:
60m²
Date :
2025
To go further
The Ajinomoto stand at Sirha Lyon stands out for its design inspired by the Japanese culinary world. Designed to highlight the umami and gastronomic expertise of the brand, it invites visitors to a true sensory experience.
As soon as you enter, a backlit suspended structure catches the eye with the Ajinomoto logo and mouth-watering visuals of gyozas, highlighting one of the brand's flagship products. The space is organized into several areas: a warm tasting counter where visitors can savor Ajinomoto's specialties, an exhibition space highlighting the product ranges, and a discussion area suitable for professional exchanges.
The entire stand plays on natural materials and decorative elements reminiscent of Japanese izakayas, with hanging lanterns and soft lighting. Wood and red tones dominate, reinforcing the authenticity and elegance of the design. Designed to combine tradition and modernity, this stand perfectly reflects Ajinomoto's commitment to sharing the richness of Japanese flavors with the world.
The stand in images
See more stands
