Ajinomoto
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The art of taste, the essence of umami
Ajinomoto is a key culinary player, showcasing umami through solutions tailored for catering professionals. Thanks to its expertise, Ajinomoto supports chefs and manufacturers with high-quality ingredients, combining authenticity, practicality, and taste excellence.
On the occasion of Sirha Lyon, Ajinomoto trusted Expace to design a stand reflecting its expertise, an immersion into the world of Japanese cuisine and umami flavors.
Place:
Sirha, Lyon
Surface:
60m²
Date :
2025
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The Ajinomoto booth at Sirha Lyon stands out with its design inspired by the Japanese culinary world. Designed to highlight the brand's umami and gastronomic expertise, it invites visitors to a true sensory experience.
Right from the entrance, a backlit suspended structure catches the eye with the Ajinomoto logo and mouth-watering visuals of gyozas, highlighting one of the brand's flagship products. The space is organized into several zones: a warm tasting counter where visitors can savor Ajinomoto's specialties, an exhibition area showcasing the product ranges, and a discussion area suitable for professional exchanges.
The entire booth plays on natural materials and decorative elements reminiscent of Japanese izakayas, featuring suspended lanterns and soft lighting. Wood and red tones dominate, reinforcing the authenticity and elegance of the design. Designed to blend tradition and modernity, this booth perfectly reflects Ajinomoto's commitment to sharing the richness of Japanese flavors with the world.
The stand in images
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