SXSW 2027 Booth in Austin: your turnkey booth builder
ICT
International
Part festival, part conference, SXSW takes over downtown Austin, Texas, every March. 2027 edition: March 15 to 21 around the Austin Convention Center. A SXSW booth is designed as a brand experience.
SXSW, the crossroads of tech and media
Technologies, innovation, media, cinema, and creation intersect at this event organized by SXSW LLC. Over 500,000 attendees. For a tech company, it is a stage to launch a product and make an impression on opinion leaders.
Austin Convention Center
Located downtown, the Austin Convention Center is surrounded by creative activations during the festival. Your booth must be photogenic, capable of accommodating large crowds, and local logistics must be booked early.
Tech booth and scenography: the Expace approach
At SXSW, booth design and scenography merge. Meticulous lighting, interactive displays, speaking areas: the goal is a memorable experience and images that will circulate beyond the festival. Visit our ICT and tech booth page and our custom booths, manufactured in France.
Our references
Lumileds Philips: Lumileds Philips booth (lighting and electronics). Light as a medium for the message, in line with SXSW's style.
Autodesk booth at BIM World for Autodesk (BIM World). Making a digital creation tool spectacular.
Tips for exhibiting at SXSW
Think activation rather than booth: a key moment, live content, and speaking opportunities.
Book local logistics early: accommodation and setup are in high demand in March.
Focus on image: lighting and decor must look good in photos and videos.
Plan a reusable structure: redeployable at other tech events.
Frequently Asked Questions about SXSW
How far in advance should a booth be prepared?
At least eight months. For March 2027, the concept must be finalized before the end of 2026.
When and where will the next edition take place?
In Austin, from March 15 to 21, 2027, around the Austin Convention Center.
Can Expace set up a booth in Austin?
Yes. Design and manufacture in France, shipping to the United States, and on-site installation.
Launch your booth project for SXSW. Discover also: Gamescom, Cloud Expo Asia and all our international trade shows.
category :
Tech, innovation, media
Location:
Austin Convention Center
Date:
March 15–21, 2027
Frequency:
Annual
Need help with your living room?
Exhibit at this trade show with Expace
Are you exhibiting at this trade show? We design, manufacture, and assemble your booth — custom-made, modular, or reusable from one edition to the next — in our 6,000 m² workshop in the Lyon region, with a Paris-area team for Parisian shows. You handle the messaging and the invitations; we take care of the technical specifications, logistics, assembly, and storage.
Have your booth designed for this trade show: let's talk about your project · custom-made, modular, and portable booth · exhibiting internationally
For your sector: exhibition stands for energy and tech shows
