K-Beauty in Paris
Style Korean is an essential reference in the world of Korean beauty, offering a curated selection of skincare and cosmetics. Driven by the growing popularity of K-Beauty, the company highlights products that combine naturalness, effectiveness, and skincare rituals inspired by Korean tradition. With a focus on quality and accessibility, Style Korean appeals to an audience in search of new products and trends from Asia.
On the occasion of its first pop-up store at La Samaritaine in Paris, Style Korean entrusted Expace to design an immersive and attractive space.
Lieu :
Paris
Date :
2024
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A pop-up store for K-Beauty
The Style Korean pop-up store presents itself as an elegant counter for Korean cosmetics. The installation stands out with its signature pink color that creates a strong and feminine visual identity.
The display is designed with a clean white structure topped with rounded pink shelves at multiple levels, creating a welcoming wavy effect. The "Style Korean" logo is displayed in black letters at the top of the stand, immediately identifiable.
Natural touches adorn the stand with potted plants and dried flowers, bringing an organic note that delicately contrasts with the cosmetic products.
Small mirrors integrated into the structure allow customers to try out some products, while visuals showing skin results are placed at certain strategic points.
The concept store in images
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