The International Agricultural Show 2027 takes place from February 27 to March 7 at Paris Expo Porte de Versailles. In 2026, it welcomed 437,402 visitors, 1,146 exhibitors and 3,500 animals. For 2027, Serbia is the guest country of honor, and a Ferrandaise breed cow becomes its muse.

Nine days of continuous crowds, an audience that mixes families, breeders, buyers and political decision-makers: the SIA is won through endurance. The Concours Général Agricole, cattle breeds, plant sectors, local products, agricultural equipment and food sovereignty constantly cross paths there. A stand must withstand this traffic, remain impeccable on the last day, and channel a dense flow without ever blocking the aisle.

We design floor coverings, angles and counter heights for this intensity, and always set aside a quiet retreat area where professional exchanges can be handled in peace. For Boehringer Ingelheim, we designed an educational stand with demonstration areas on animal health; for Markal, a stand highlighting organic and bulk codes. Our other lifestyle creations show how we tell the story of a region without falling into cliché decor.