The dates for the 2027 edition of NRF Retail's Big Show Europe will be announced soon. The show is held in mid-September at Paris Expo Porte de Versailles; the 2026 edition is scheduled for September 15 to 17. It has absorbed Paris Retail Week and brings together 12,000 professionals, 60 international markets, and over 200 speakers. Booking early remains the best way to secure a high-traffic location.

Retail tech, omnichannel commerce, AI applied to retail, customer experience, payment, retail supply chain, store innovation: visitors are point-of-sale operational staff. They evaluate a booth just as they would evaluate a boutique: layout, lighting, product presentation, and clarity of the customer journey.

Our experience with concept stores directly fuels these projects. The Style Korean concept store, with its sleek white counter and rounded pink shelves, the corners and kiosks of Maison Dalloyau, and the Somfy interactive totems deployed in supermarkets show how commercial space design translates into an impactful booth.