MCB by Beauté Sélection is the professional trade show for hair, beauty, and well-being. Next edition: October 10 to 12, 2026 at Paris Expo Porte de Versailles (exceptionally in October).

MCB: the event for hair and beauty professionals

The show brings together hairstylists, aestheticians, makeup artists, barbers, and equipment suppliers: hair, skincare, makeup, nails. The organizer announces 50,000 visitors, 450 international brands, and 90% buyers among the visitors. It is organized by Standing Events.

Opening hours are Saturday, October 10 from 2 p.m. to 7 p.m., then Sunday and Monday.

Paris Expo Porte de Versailles: an accessible venue

The Porte de Versailles exhibition park is served by metro, tram, and main railway lines. Assembly follows the park's regulations: access to docks, hours, and safety rules.

Our workshops in France and our teams in Lyon and Paris ensure manufacturing, delivery, and installation nearby.

Beauty and luxury stand: our approach

At a beauty trade show, the stand must embody a premium image: noble materials, flattering lighting, demonstration and consulting areas. We pay close attention to welcoming visitors, product staging, and meeting areas.

Check out our luxury stand and our custom-built stands pages. Our workshop expertise allows us to achieve demanding finishes.

Our references in fine crafts and the premium sector

• Forge de Laguiole: Forge de Laguiole stand at Maison & Objet (file Maison & Objet), exceptional craftsmanship to highlight.

• Opinel: Opinel stand at Maison & Objet, a traditional brand showcased with elegance.

Tips for exhibiting at MCB by Beauté Sélection

• Pay attention to lighting: it enhances product textures and colors.

• Provide demonstration stations: hair stylists and beauticians want to try before they buy.

• Work on the welcome area: a warm reception counter makes all the difference in a busy aisle.

• Plan ahead for 2027: for the 2026 edition, the timeline is too short: launch a project for the next one now.

Frequently asked questions about MCB by Beauté Sélection

When to start a stand project for MCB?

Six to eight months before opening. Since the 2026 edition is coming up, we advise you to target the following one.

Where and when does the next edition take place?

At Paris Expo Porte de Versailles, from October 10 to 12, 2026. The dates for the following edition are to be confirmed.

Can Expace build a stand in Paris?

Yes. We design and manufacture in France, with installation in Paris by our teams.

Launch your stand project for MCB by Beauté Sélection. Discover also: Cosmetic 360, MakeUp in and all our trade shows in France.