The dates for the 2027 edition of ISM Middle East will be announced soon. The trade show is held annually at the Dubai World Trade Centre; the 2026 edition is scheduled from November 3 to 5, 2026. In 2025, the event brought together more than 700 exhibitors from over 60 countries and 25,033 visitors. As the Middle Eastern counterpart to ISM Cologne, it covers confectionery, chocolate, and snacking for the MENA, Africa, and South Asia markets. The best locations go early: secure your booking without waiting for the final schedule.

Exhibiting in Dubai means deciding in three days between GCC sourcing, private label, and halal certification. Buyers move quickly, comparing entire product ranges and spotting innovations at the New Product Showcase. A booth that is easily visible from a distance, a functional tasting area, and out-of-sight storage directly improve the quality of the meetings you secure.

Building 5,000 km away requires a well-managed chain: 3D design validation, manufacturing, shipping, and supervised on-site assembly. Based in Lyon, Paris, Hong Kong, and the Americas, our booth agency manages this logistics from end to end. Discover our expertise as an international booth builder, the Corsiglia booth with its confectionery display islands under glass cloches, or the chocolate-focused Cémoi booth.