HorecaTel is the leading B2B trade show for the hospitality industry in French-speaking Belgium. The next edition, the 60th, will take place from March 14 to 17, 2027, at the WEX in Marche-en-Famenne.

HorecaTel: products, equipment, and services for Horeca professionals

The show gathers more than 370 exhibitors showcasing food, beverages, kitchen equipment, furniture, and services designed for restaurateurs, hoteliers, caterers, and chefs. Culinary demonstrations and young talent competitions pace the four days.

It is organized by the WEX, which has hosted the event for several decades: an established gathering for Walloon professionals.

The WEX in Marche-en-Famenne: a provincial venue with easy access

The WEX is located in Marche-en-Famenne, in the Belgian province of Luxembourg, in the heart of the Ardennes. The venue features a large parking lot and direct road access, simplifying the delivery of stands.

Belgium is part of the European Union: our stands travel by road from France without customs formalities. Delivery schedules and the food safety regulations specific to the show must be integrated right from the design phase.

Hospitality and catering stands: how we work

A Horeca exhibitor must make people want to taste, touch, and compare. We design stands with tasting counters, demonstration areas, and negotiation corners, while respecting hygiene constraints. Discover our agrifood, hospitality, and lifestyle stand page and our custom-made stands.

Our references in professional catering

• Bridor: Bridor stand at Sirha Lyon (fact sheet Sirha). A bakery and pastry supplier for professionals, with demonstration challenges close to those of HorecaTel.

• Henkelman: Henkelman stand at Sirha Lyon. A professional kitchen equipment manufacturer: same audience of chefs and restaurateurs.

Tips for exhibiting at HorecaTel

• Focus on demonstrations: a chef, a tasting, or cooking live in front of the visitor triggers more contacts than a simple catalog.

• Plan for hygiene and water: water inlets, refrigerated storage, and cleanable surfaces must be decided early.

• Work on your signage: visibility from a distance helps capture busy regional visitors.

• Think about reuse: a modular stand can then be used at other Horeca shows in France and Belgium.

Frequently asked questions about HorecaTel

When should I start a stand project for HorecaTel ?

Six to nine months before the opening is sufficient for a medium-sized stand.

Where and when does the next edition take place ?

At the WEX, in Marche-en-Famenne, from March 14 to 17, 2027.

Can Expace build a stand in Belgium ?

Yes. Design and manufacture in France, road transport, and on-site assembly without customs formalities.

Launch your stand project for HorecaTel. Discover also: Horecava, Equip'Hotel and all our international trade shows.