The world's leading retail trade fair, held every three years
Trade
International
EuroShop will not be held in 2027. The world's leading retail trade fair is triennial: after the February 2026 edition, the next one will take place from February 18 to 22, 2029 at Messe Düsseldorf, halls 1 and 4 to 16. In 2026, EuroShop brought together more than 1,800 exhibitors from over 50 countries, 70% of whom were from abroad. The 2023 edition totaled 81,484 visitors across 102,927 m².
Seven dimensions structure the trade fair: shopfitting and design, retail technology, lighting, visual merchandising, food service equipment, energy management, and point-of-sale marketing. The audience brings together retail directors, interior designers, and network managers, all looking for a concept that can be transposed across a hundred stores. Therefore, we do not show a model: we build a viable fragment of a store, lit and merchandised as if in operation.
This is EXPACE's core business beyond the stand, from corner prototypes to network rollouts. The Opinel concept store, the Style Korean pop-up at La Samaritaine, the Maison Dalloyau kiosks, and the SOMFY totems in supermarkets tell the story of this transition from idea to store network.
category :
Distribution
Location:
Düsseldorf, Germany
Date:
February 18 to 22, 2029
Frequency:
Triennial
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